What is a Courier Software App

A Freight forwarder, forwarder agent , or forwarding business, is a business that organizes shipments for individuals or corporation to get goods from the producer or the manufacturer to a customer, market or final point of distribution (Ariful Mahbub 2017). The Freight Forwarding Business act as an intermediary between carrier and shipper that is between the exporter and the shipping line either by road, sea, rail or by air. To start and run a Freight Forwarding Business, there is always a lot of steps as discussed below in the article.

Demographic and Psychographics

          When opening a Freight Forwarding Business, you need to recognize and know the load volume you will be moving and the type of customer you will be serving. It is advisable that understand what type of customers or business that will add the most value to your services; you will be able to zero in on where that customer type can be found.

Niche idea in Freight Forwarding Bussiness

         It is pertinent that you define your target market by deciding what type of freight your business will be moving and what geographic area will be serving before you venture into the industry. Freight forwarding business is a competitive one, so to avoid making the mistakes of thinking of are getting into easy industry.   

It’s also imperative that you do not confuse freight forwarding with freight brokers, but these two roles are quite different, but both are certainly important in the industry.

Legal entity for Freight Forwarding Business

         To start and run freight forwarding business in USA one is required to have Federal Mortal Carrier Safety Administration (FMCSA).  These legal requirement by (FMCSA) are the best legal structure to choose when starting your freight forwarding business and here are the reasons(Anjarwat, 2015). Business incorporation I a loose umbrella term that covers a variety of option for legally structuring your business. Whenever business structure you choose needn’t be set in stone and can be changed as your business.

Competition  in the Freight Forwarding Industry

           In the industry most company specialize in either freight forwarding or customer brokering through companies and individuals can provide both. It is worthwhile to note that the demand in this lucrative industries is moved by domestic manufacturing output and levels of international trade in all locations.

Possible  threats and challenges  of starting a Freight Forwarding Business

          Before starting your freight forwarding business, you ought to know that one of the main challenges of a freight brokerage business is. Transport delays and shipment issue are common, especially when working across international borders. It is also important you note that with increased responsibility comes increased liability. Beware that when freight brokers largely act as salespeople, freight forwarders actual handle shipment and are therefore subjected to many licensing and insurance regulations( Anjarwat 2015). These regulations surge exponentially when operating overseas, so keeping up to date with international customs and transportation laws of utmost importance.  

Insurance policy

       Most insurance packages are available to forwarders will cover their liability both for physical loss or damage to cargo, as well as for the forwarder errors and omissions. Beware that the underwriters will always be concerned on conditions you are trading under and will tailor their insurance and their price accordingly( Ariful Mahbub,2017). The important thing is that the policy will only meet the legal liabilities that your business incurs and then only up to the limit laid down in trading conditions that you plan to leverage.

Marketing strategies for freight business –marketing plan

It is usually of great concern for an entrepreneur to note that informed and high marketing plan helps to connect the business to the targeted market. Otherwise an informed or marketing strategies of the business might fail if the business or even being cut off from the market.

Strategies to create a corporate boost your Brand Awareness or  identity for your Freight Forwarding Business

                              If you are highly concerned and interested in your Freight forwarding business to be seen, then it becomes obvious a must you have strategies that will help bost and create a corporate identity of the business (Ariful Mahbub 2017). It is all about capturing attention and targeting the right audience . However, it is imperative to note that creating strategies are not just the sake of having one, but ensuring that they are converted into sales.